Just Reach — Find, understand, and reach any audience in Australia

How it works

From a sentence to a targeting plan in seconds

No audience builder to wrestle, no data team to brief. You describe the audience; Just Reach does the rest.

1

Describe

Type who you want to reach — a kind of person, a customer, a voter, or even just your product. “Renters under 35,” “families likely to buy private health cover,” “a medicinal-cannabis brand.” Just Reach infers the right Census signals for you.

2

Locate & understand

Every suburb in Australia is ranked by how concentrated your audience is, using ABS Census data — with an optional electoral lean or swing overlay. You get a map, a ranked list, and a brief on who they are.

3

Reach

Export the postcodes straight into Meta and Google Ads, get messaging tuned to that audience, and refine in chat — “narrow it to the inner west,” “add high income,” “now write the ad.”

One product, four tools

Everything you need to find and win an audience

Just Reach wraps four specialist tools into one chat. Use them together or on their own.

Audience Locator

Find where your audience lives

Describe an audience and get the Australian suburbs with the highest concentration of it — ranked, mapped, and turned into a copy-paste targeting list.

Ranked suburbs with a national concentration score
Postcode- and block-level targeting for Meta & Google
Exclusions & intersections — “renters but not students”
Optional political lean & swing overlay

Try: “organic-food buyers in Brisbane, focused campaign”

Audience Messenger

Understand them & how to talk to them

Get a plain-English brief on who lives in an area — what makes them distinctive, the frame that will land, the tone to use, what to avoid, and where to reach them. Then have it write the message.

“What stands out” vs the national average
Dominant frame, tone & reading level
Channels to reach them — and what alienates them
A tuned message, written to fit

Try: “how should I pitch solar to Penrith?”

Geo Mapper

Know any place in Australia

Ask anything about a suburb, electorate, LGA, postcode or city — its Census make-up or its election results — and get the answer with a shareable map. Compare two areas, rank a whole state, or see what makes a place distinctive.

Full demographic profile of any area
Election results, margins, swing & vs-baseline
Head-to-head comparisons & regional rankings
Shareable choropleth maps

Try: “compare Bondi and Blacktown by income and age”

Policy & Message Float

Test where your message lands

Describe a policy, a position, or a brand message and see where it wins support and where it risks a backlash — friend vs foe, mapped across the country. Concentration of who’ll love it, weighted by how persuadable each area is.

Where it wins votes — and where it costs them
Friend ↔ foe map across seats & suburbs
Stronghold / battleground / danger zones
Works for campaigns and corporate messaging alike

Try: “where does a 4-day work week resonate vs backfire?”

See it in action

Real answers, real maps, ready to use

These are live outputs from the product — Just Reach runs on the same intelligence engine as Just Said.

An audience map you can act on

Every suburb shaded by how concentrated your audience is, nationally ranked 0–100. The brightest areas are your strongest targets — pan, zoom, and tap any suburb for the detail.

Census-graded Electoral overlay Shareable link

justreach.com.au/map

Audience concentration map of inner Sydney showing renter concentration shaded across suburbs

Audience concentration — inner-city renters, Inner Sydney

Postcodes, ready for Meta & Google

The complete set of qualifying postcodes, split into concentration tiers and formatted exactly the way each ad platform wants — one click to copy or download, with the in-platform steps included.

Meta-ready Google-ready Three tiers

justreach.com.au/postcodes

Postcode export page with Meta and Google download buttons and tiered postcode lists

Postcode export — Meta & Google targeting files

Float a message before you spend

See where a policy or campaign message wins and where it risks a backlash, mapped across the whole country — strongholds in blue, danger zones in red. Pressure-test the idea before a dollar goes out the door.

Friend ↔ foe National or by seat Persuadability-weighted

justreach.com.au/float

National friend versus foe map showing strongholds and danger zones for a policy

Message float — stronghold vs danger, nationwide

Who it's for

For anyone who needs to reach the right Australians

The same engine, two worlds. Find customers, or find voters.

For business & marketing

Spend where your customers actually are

Build a target audience from a product or a customer description
Cut wasted ad spend with tight, Census-backed geo-targeting
Understand a catchment before opening a store or launching
Write copy tuned to the people in each area

For campaigns & advocacy

Find the voters who decide it

Locate persuadable voters and swing-prone areas
Target a seat, a region, or the whole nation
Float a policy to see where it wins and where it costs you
Tailor the message street by street, then export the turf

New · Precision targeting

Go below the postcode

A postcode is blunt — it blends high- and low-value pockets together. For your sharpest audiences, Just Reach resolves each matching area to its centroid and a tight targeting radius — block-level precision, the only way to target below postcode resolution on Meta and Google.

Why block level beats postcodes

High resolution. Hit the exact streets where your audience concentrates — not the whole postcode around them.
Built for tight audiences. Ideal for high-value niches and swing-prone pockets where every dollar of spend counts.
Ready to paste. Google Ads proximity format and Meta’s custom_locations API — copy or download, no GIS.

Google Ads — proximity (copied)

(1.0km:-33.888100:151.198700)
(1.0km:-33.880600:151.204400)
(1.4km:-33.901200:151.205800)
(1.0km:-33.879500:151.197900)

Meta — custom_locations (copied)

[{"latitude":-33.8881,"longitude":151.1987,
  "radius":1,"distance_unit":"kilometer"},
 {"latitude":-33.9012,"longitude":151.2058,
  "radius":1.4,"distance_unit":"kilometer"}]

Each line is one targeting area: a centroid and a radius. That’s exactly what lands on your clipboard.

justreach.com.au/postcodes

Radius targeting export panel showing Google proximity and Meta custom_locations downloads

Radius export — promoted automatically for high-resolution audiences

Straight from the product

Real questions, real outputs

Every one of these came from a plain-English question typed into Just Reach — live, current ABS data.

Audience map for affluent young professionals in Brisbane — **“Find affluent young professionals in Brisbane”**
Audience concentration across 41 suburbs

Postcode export page for the Brisbane audience with Meta and Google buttons — **The matching postcodes**
59 postcodes, tiered, Meta & Google-ready

Renter share choropleth across Greater Melbourne — **“Renter share across Greater Melbourne”**
Every suburb shaded by the Census

Friend versus foe national map for a sugar tax — **“Where does a sugar tax win and lose votes?”**
Friend vs foe, mapped nationwide

Pricing

Simple plans, full access to the chat

Every plan includes all four tools, maps, and ad-platform exports. Cancel anytime.

Monthly Annual 2 months free

Starter

Solo marketers, candidates and consultants.

$82/mo

Billed $990/year

Start free trial

50 audience searches / month
All four tools + maps
Meta & Google exports
1 seat

Pro

Agencies, campaigns and growing teams.

$249/mo

Billed $2,990/year

Start free trial

Unlimited audience searches
Electoral lean & swing overlays
Saved audiences & radius export
3 seats · priority support

Agency

Teams running many clients or electorates.

$665/mo

Billed $7,990/year

Start free trial

Everything in Pro
Team workspace · 10 seats
Higher rate limits
Onboarding & priority support

Enterprise

Large orgs with bespoke needs.

Custom

Let's talk

Contact sales

API access
Bespoke data & integrations
SSO & governance
Dedicated support

All prices in AUD, excluding GST. 14-day free trial on every plan — no credit card required.

FAQ

Questions, answered

Where does the data come from?

Audiences are located using the ABS 2021 Census, scored at suburb (SA2) level and rolled up to postcodes. Electoral overlays use official AEC and state results plus a structural vote-volatility model. Everything is aggregate and area-based — never individual records.

Is this only for political campaigns?

Not at all. Just Reach is built for any audience — customers or voters. Marketers use it to find buyers and cut wasted ad spend; campaigns use it to find voters. The electoral layer is optional and off by default.

How do the Meta and Google exports work?

Every audience produces a complete postcode list, split into concentration tiers and formatted exactly the way each platform expects — Meta as a clean postcode list, Google with the country prefix it requires. Copy or download, with the in-platform steps included. No API connection needed.

How precise is the targeting?

As precise as the platforms allow. Whole-postcode targeting reaches everyone in the chosen postcodes, weighted toward where your audience concentrates. For sharper work, block-level radius targeting resolves each matching area to its centroid with a tight targeting radius — the finest geographic targeting Meta and Google accept, exported as Google proximity lines and Meta custom_locations.

Do I need any technical or GIS skills?

None. If you can describe who you want to reach in a sentence, you can use Just Reach. Everything — the maps, the rankings, the exports — comes back in plain English.

Can I refine an audience after I run it?

Yes — it's a conversation. “Narrow it to the inner west,” “add high income,” “exclude students,” “now write the ad.” Each message refines the audience already on screen instead of starting over.

Reach the right Australians

Describe your audience. Get the suburbs, the postcodes, the messaging and the map — in seconds.

Start free Explore the tools